Fit For Service: Meeting the demand of the Asian middle class by Andrew Bragg

Fit For Service: Meeting the demand of the Asian middle class by Andrew Bragg

*PUBLICATION AVAILABLE FOR PURCHASE NOW* 

The MRC is pleased to offer the fifth R. G. Menzies Essay: Fit For Service: Meeting the demand of the Asian middle class by Andrew Bragg, former Director of Policy & Research at the Menzies Research Centre. The monograph was launched by the Hon Malcolm Turnbull MP, Prime Minister of Australia, on 8 February 2017. 

The Menzies Research Centre publishes the R G Menzies Essays – a series of timely contributions to policy discussion by leading Australian and international thinkers.

Australia’s prosperity is built upon free, open markets and creative trade policy. At a time of mounting protectionist sentiment, our North Asian trade agreements open the door to increased service exports to the region's rapidly growing middle class. But does Australia have what it takes to capitalise on these deals? Fit For Service examines what Australia must do to succeed in exporting the know-how that is disrupting the 21st century.

AndrewPortraitAndrew Bragg - MRC Director of Policy & Research 

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